Mahindra to name its Electric Origin SUV “BE 6”
Mahindra to contest brand rights of BE 6e in court. Meanwhile, to name its Electric Origin SUV “BE 6” Mahindra revealed its electric origin SUVs the BE 6e and XEV 9e on November 26, 2024. Mahindra has applied for trademark registration under class 12 (vehicles) for “BE 6e” as a part of its electric origin…