Škoda Auto India, in collaboration with Publicis India, has released an inspiring new film, ‘Own Your Dream,’ featuring Škoda’s first-ever ‘Brand Superstar’ – Ranveer Singh, along with the all-new Škoda Kylaq. The film will be the first-ever Škoda ad campaign to be translated in multiple regional languages, signalling a bold step in Škoda’s journey to expand its footprint across India, from Metropolitan regions to Tier-2, Tier-3 and beyond, while redefining the aspirations of a new generation of Indian consumers.

Featuring Škoda Auto India’s first-ever ‘Brand Superstar’, Ranveer Singh, the film is an ode to the bold, uncompromising Indian – one who pursues success on their own terms and refuses to settle for anything ordinary. More than just a vehicle, the Kylaq emerges as a trusted companion on this journey, where ambition meets European engineering, now within reach like never before. With a fresh, consumer-first approach, the film weaves an evocative tale of aspiration and progress, positioning the Kylaq as a catalyst for dreams, seamlessly aligning with the growth strategy outlined for India, the most important market for Škoda Auto outside India.

The campaign is now live across TV, print, digital and other social platforms, with extensions into Out of Home, Radio and Dealer outlets. To connect better with consumers across the country, the ad has also been translated into 8 regional languages. This full-funnel approach enables the brand to reach consumers across the country while empowering them to dream big.