Kia India, a leading mass-premium carmaker of the country, has made an impressive start to the year with the launch of its highly anticipated Syros SUV. The Syros have already started challenging its peers and have received over 20,163 bookings, reflecting an overwhelming customer response./p>

Syros also witnessed the customers preference towards the petrol-powered engine with 67% of the total bookings; the remaining 33% customers opted for the diesel engines. The premium appeal of the Syros is evident in the booking preferences, with 46% of buyers inclined towards owning the top variants. Glacier White Pearl emerged as the most preferred colour with 32% bookings, followed by Aurora Black Pearl and Frost Blue with 26% and 20% respectively.

The pre-booking for the Syros began on January 3, 2025, and the SUV was officially launched on February 1, 2025, at an attractive price range of INR 8.99 lakh to INR 16.99 lakh (ex-showroom) with ADAS features available at an additional cost of INR 80,000 over and above the price of the top trim.

The Syros is designed to meet the needs of the modern, tech-savvy urban driver, blending versatility with cutting-edge technology. Its bold exterior design, premium, lounge-like interior, and advanced features set a new benchmark in the segment, establishing Syros as a game-changer in the sub-compact SUV category.

AT transmission accounts for more than 38% of the total bookings