The Unique program completes two years of making personal mobility easily accessible

Maruti Suzuki Subscribe, the unique program of owning a Maruti Suzuki vehicle without buying it, has completed two successful years. An initiative tailormade for Maruti Suzuki’s evolved aspirational buyers for a hassle-free car ownership experience. Maruti Suzuki Subscribe has seen exponential growth from 180+ customers in the initial 12 months of launch; to 1600+ customers in the next 12 months, with a growth performance of nearly 800%, which is a testament to the resounding acceptance of the Maruti Suzuki Subscribe program.

The Maruti Suzuki Subscription program allows the customer to opt from a range of Maruti Suzuki vehicles, for multiple tenure options, for an all-inclusive fixed monthly rental. Once the tenure is over, the customer has an option to switch over to a new car or avail the option of purchasing the subscribed car.

Speaking on the two-year anniversary, Mr. Shashank Srivastava, Senior Executive Director – Marketing and Sales, Maruti Suzuki India Limited, said “The modern consumer is living a fast-paced life, where they prefer having flexible options when it comes to buying valuable assets. Launched in 2020, during peak of pandemic, Maruti Suzuki Subscription Program revolutionized the way in which people can own a car. With this program, we are making personal mobility more accessible to the masses. The interest shown by consumers towards our Subscribe Program has helped us grow our network from 15 cities in 2021 to 20 cities in 2022 and we shall be creating many more such milestones in the near future.”

Maruti Suzuki Subscribe offers flexible tenure & subscription options starting from one year, a fixed monthly rental which covers insurance (new and renewal), service and maintenance cost, vehicle usage charges, roadside assistance as well and a host of other benefits to ensure a hassle-free ownership experience. It also allows to upgrade or change the car and experience new ones from the wide range of Maruti Suzuki cars. Customers has the flexibility to choose between a White Plate Subscription and Black Plate Subscription options, as per their needs. A White Plate Subscription is one wherein vehicle is registered in customer’s name and hypothecated to Maruti Suzuki’s Subscription partner. In a Black Plate Subscription, vehicle is registered under commercial application in name of the Subscription Partner.

Maruti Suzuki has also launched a marketplace model for Maruti Suzuki Subscribe that served as a unified platform to offer customized car subscription products through multiple partners at competitive rates. It offers added convenience and flexibility to modern-age car buyers under the umbrella slogan of ‘Your choice of car. Your choice of Subscription provider.’

To ensure the best offers for the customers, Maruti Suzuki has partnered with 4 partners including ORIX, Myles, ALD Automotive, and Quiklyz by Mahindra Finance.