TVS Motor Company (TVSM) – a leading global automaker that operates in the two and three-wheeler segments – today announced its campaign, ‘Protect Little Riders’ as a part of #TVSRide4Safety initiative. This one of a kind initiative by TVSM aims to spread awareness on safety of children on two-wheelers and addresses barriers for adoption of helmets for young pillion riders.

Despite the government regulations, the incidences of children riding pillion without helmets are high. Children being the centre of attention to their parents makes this behavior unexpected. After studies and interaction with parents, the following reasons have been identified for the lack of helmet adoption for children:

1. Blind Spot – Illusion of safety with vehicle in the parent’s control.
2. Blind Spot – Proximity of destination hence lower risk of accidents.
3. Lack of availability of options.

As a two-pronged approach to the above, the TVSRide4Safety initiative aims to raise awareness for helmet adoption and development of a range of helmets specific to kids. A dedicated website has been created to provide parents with essential information to assist them in selecting the appropriate headgear size for their children’s safety while riding on two-wheelers.

This National Safety Day, join the journey towards safer roads for our little riders by taking the pledge to be a part of the TVSRide4Safety movement.

For more details on TVSRide4Safety Campaign and to pledge please visit https://www.tvsmotor.com/about-us/tvsride4safety