Yokohama India is pleased to announce the launch of its 51st branded store in Tamil Nadu within its flagship Yokohama Club Network (YCN). Tyre Centre Co., one of the most prominent tyre retailers in Salem is now the 51st official merchandiser of the Yokohama range of performance tyres. Tyre Centre Co. will have the full range of products and services on display, including the passenger car tyres and SUV tyres. The specialized store will further propel the already expansive Yokohama Club Network to create a well-connected channel around the country.

“To achieve excellence, customer reach and customer satisfaction hold utmost importance. The Yokohama Club Network has been at the forefront of offering a wide range of tyres and services to meet Indian motorists’ needs thus setting a benchmark in customer satisfaction. The new YCN store in Salem is an opportunity for us to connect with customers in this area and help them get the most out of their motoring lifestyle with our top-notch performance tyres,” Mr. Harinder Singh, MD & CEO Yokohama India was quoted saying.

Mr Sivakumar, owner of Tyre Centre Co. said, “I have been associated with Yokohama Tyres for over 12 years now. Looking at the product performance and the company’s support regarding service and warranty, I decided to fortify this relationship by upgrading my showroom to a specialised YCN store. I would like to add that repeat customer demand for Yokohama Tyres is also a major reason behind this decision.”

YCN dealership stores are not just a regular tyre shop but a one-stop solution for tyre-related needs and services like the complete range of Yokohama Tyres, wheel balancing, wheel alignment etc. All these come with the latest tools and machinery and trained technicians. Since 2020, Yokohama India has increased its YCN fourfold and looks to expand its reach more aggressively in 2023 as well.