Launches Harrier in a stealthy avatar this festive season

Mumbai, November 9, 2020: Tata Motors, India’s leading automotive brand, today announced the launch of the CAMO, a special edition of Harrier- its flagship SUV, this festive season at a starting price of INR. 16.50 lakhs (ex-showroom Delhi).

Exteriors

• All New Camo Green Colour
• R17 Blackstone Alloys
• New CAMO Badge

Interiors

• Blackstone Matrix Dashboard
• Premium Benecke- Kaliko Blackstone Leather Seats with Contrast CAMO Green Stitch
• Gunmetal Grey Interiors

The CAMO edition will be available in manual transmission from XT variant onwards, and in automatic transmission from XZ variant onwards.

Further, to accentuate the dynamism and functionality of the CAMO edition, the company has also introduced a host of special accessories:

Exterior Elements

• Special CAMO Graphics
• Harrier Mascot on Bonnet
• Roof Rails
• Side Steps
• Front Parking Sensors

Interior Elements

• Back Seat Organiser
• OMEGARC Scuff plates
• Sunshades
• Designer 3D Moulded Mats
• 3D Trunk Mats
• Anti-Skid Dash Mats

These accessories will be available in two-pack options – CAMO Stealth and CAMO Stealth+, prices starting at INR 26,999/-.

Commenting on the launch of this latest edition, Mr. Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit, Tata Motors said, “Living up to our promise of New Forever, we are delighted to introduce an absolutely stunning rendition of our Flagship SUV- The Harrier CAMO Edition. The Harrier, in its CAMO avatar, pays homage to the ultimate inspiration of this SUV i.e the Great Indian Outdoors, and the spirit & grit of the armed forces who spend the majority of their time in these outdoor locations, keeping our borders safe and secure. We are confident our customers will appreciate the strong, unique form of the Harrier, rendered even more robustly in the CAMO Edition, this festive season.”

The Harrier, which is built on the OMEGARC and derived from Land Rover’s legendary D8 platform, is the perfect combination of stunning design and excellent performance. Based on the IMPACT 2.0 philosophy and powered by the cutting-edge Kryotec 170 PS 2.0L Diesel engine with a 6 Speed Manual/Automatic Transmission and Advanced Terrain Response Modes, the Harrier assures an exhilarating performance and effortless driving experience.

For more details or to book a test drive, please visit https://cars.tatamotors.com/ or your nearest Tata