Offers additional value-added services such as Pentacare Warranty and attractive AMC options

Tata Motors, India’s leading auto brand, today, announced one of an industry-first service offering of Ceramic Coating with the all-new Safari. This is an advanced hydrophilic formulation technology to revitalize the appearance of Tata cars. Available at a price of 28,500 (inclusive of GST) for UVs, this service will be provided at all Tata Motors authorized dealerships.

Used in the aerospace industry and by hyper-car manufacturers, the Ceramic Coating forms a hardened finish that mixes with the paintwork to instantly rejuvenate the appearance of the vehicle. As compared to existing conventional treatments, this coating lasts much longer and helps in shedding debris and grime while protecting the vehicle against traffic pollution, acid rain, solvents, animal matter and more. The coating’s strong crystal-like layer reduces fading by UV rays on the vehicle. It is not only easy to maintain due to its self-cleaning properties but also helps in repelling oxidation and corrosion, thereby offering 360-degree protection to materials in the car such as glass, paint, rims/wheels, vinyl-plastic, and leather. Additionally, keeping up with the ‘New Forever’ promise, Tata Motors will also extend this unique service to all other Tata passenger vehicles at prices varying as per their respective segments.